TOBELART

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V-Land by Saba

V-Land

Corolla Apex/Lunay

Novartis Dolor

2020 BMW blue days

Estrella Jalisco

T-shirt designs

BMW R18

Remote Work

Play-doh COVID-19 project

IPETH campaign

My Resume

Injusta Mendicidad

Trece Producciones t-shirt

Advertising Age - 2014 Cover contest submission

Madero Skateboard Company

Coca Cola's GLADIATOR's promo KV

Robopork

Facebook Cerveza Bohemia

Dormimundo

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TOBELART

Discover captivating artwork by Francisco Torres Beltran, blending creativity and passion.

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Recently I found an old USB and lo and behold, this trainwreck of a project re-emerged.
6 years ago, an agency contacted me to develop a new packaging image wossname
for a kinda known yoghurt brand.
Thing is, this was a proposal for the client. Nothing really approved and/or comissioned by the brand. So this was more of a ‘hit or miss’ gig, and they needed it to be 7 ink friendly and two versions: pixels and vectors. As is my custom I was in dire need of some cash (I was about to get married back then and I needed to pay for the party expenses and whatnot) and If aproved the cession of acts might’ve proved to be more than worthy. Anyways, at least the agency had some upfront but short spare cash to pay me for my troubles, and the accorded timing was supertight but it woudn’t demand much of my time: Just a night. I was dumb, young and hungry. So I took it.
So, here you have me sketching the first strawberry that came to my mind in what I thought of as a ‘fresh style’

The pixel stuff got approved and quick to make. Now it was the time for the vectorial stuff

Bam. Got it approved. It wasn’t as they had much to change as time was short.

I also had time to make some composition exercises, because I already wasn’t gonna sleep, so why not?

Anyways, as I said, it was a hit or miss thing. And it missed. Never heard back from them. But at least got my cash.

Every detail of this game is inspired on the real menstrual process and the actual female reproductive system, with the clear objective to normalize the periods and female hygiene products, to break the taboo around them and to actually make a health process a fun place to look around, to learn and to have a great time playing.

COROLLA APEX Ft. Lunay

Agencia: Conill
Creativos: Aldo Murillo, Santiago Miculitzki, Federico Pellejero
Cliente: Toyota

Never used on the campaign, but at least got paid.

We used some of the photos of the vehicles to trace them as the client demanded it, but I painted the lighting and reflections over the tracing, so it is a mixture of illustration (the backgrounds), photo composition, retouching and editing. Anyway, it was fun.
On the simpler and overall nicer year of 2016, I was commissioned ,due to my BFA background, to ellaborate the drafts for the Launch campaign of the Estrella Jalisco beer brand on the US.
 
These executions, first made under the concept “Mexcellence”, then  under the concept “this is mexicanidad”, were supposed to enclose some of Mexico’s culture and folklore by the use of textures, colors and techniques that are recurrent throughout all of the different and vast peoples and cultures that encompass Mexico, which wasn’t an easy task due to the limited number of executions.
All of these were firstly made on photoshop and then were taken to mexican artisans to be made under their expertise, to be inbued with all the authenticity that the campaign aimed to emmanate.
 
Quick note regarding the first three executions:
The final art depicted on the wooden texture was made by Dr. Alderete based on an illustration originally made by yours truly but I was unavailable to made the final rendering of this. The engraving (not the final art) was made by an unknown mexican artisan, sadly I was left out during this part of the production process and so I can’t give due credit to the engraver or any of the artisans that ellaborated the final executions based on my drafts.

All the rest of the illustrations were made by yours truly, as the creative director ( and fellow illustrator and artist Nacho Tamez) deemed me as the original conceiver of the first renders and thought me more in touch with the original concept. And so, here are my humble doodles:

I even made the guidelines

Alas, the client quickly demanded something new, and so I was commissioned to work on some other executions, these ones leaning more on the typical mexican food stall decoration

The book publisher required all illustrators to use a determined Pantone to color the illustration, alas, it was this cheerful, expresive and lovely orange.

Somebody made the logo, not me. Don’t know his name, but bless the author. It’s a nice trendy logo, ain’t it?

A nice T-shirt design that also could have been a nice skateboard.

A little literal visual gag here, although I didn’t worry at the time as I was a skateboarder as well, so I saw no problem with this.

Yep. let’s make a deal, shall we?

Something made for a nation-wide mattress company.
Monthly generation of campaigns from scratch.
No budget for illustrators or photographers, so I took the job as it was an account of my then-agency DDB and I knew nothing about negotiation.
 
Copy: Aldo Murillo, Gina Gastelum
Art Direction: Sergio Ramírez Urriste, Francisco Torres